STRATEGIC ADVISORY
A thinking partner with no agenda but yours.
I work where strategy meets execution and the people delivering it.
I help you clarify direction, align the leadership team, and build the operating rhythm and leadership capacity to scale.
Something isn't working and you can't see why
The strategy made sense on paper. The team is capable. But execution is stalling, decisions are slow, or the results aren't coming. You need an outside perspective that understands both the business logic and the human dynamics underneath it.
When to Bring Me In.
You're navigating a transition or restructure
A shift in strategy, a leadership change, a reorganisation — these moments require clear thinking under pressure. I help you work through the decisions that matter most, before they become problems.
You need someone to think with — not report to
Boards have expectations. Teams have agendas. Consultants have frameworks to sell. Sometimes what a founder or executive needs most is a trusted sounding board — someone who will challenge them honestly and think alongside them without any other interest at stake.
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How It Works
Step 1
A first conversation
We start with a call to understand your situation, what's at stake, and whether I'm the right person to help.
Intensive engagement
We work together intensively around your specific problem — through sessions, async exchange, and direct input on decisions as they happen.
Clarity and momentum
You leave with a clearer picture, sharper priorities, and the confidence to act — not a report that sits in a drawer.
Step 2
Step 3
Traditional consultants come in with a methodology, build a team, and deliver a presentation. The thinking is theirs. The recommendations land on your desk. Then they leave.
I work differently. I don't bring a framework to impose — I bring a business perspective to apply to your specific situation. My background spans strategy, organisational complexity, and leadership development, which means I can hold the full picture: the commercial logic, the people dynamics, and the decisions that connect them.
The work is focused, intensive, and built entirely around what you're actually navigating. You think better at the end of it — not just have a plan someone else wrote.
Why my advisory work is different from consulting
From A Client
Laurent A. | Senior Trader, Corporate & Investment Bank
"My time with Fayna has been a determining point in my decision making. She helped me structure my thinking, prioritise, and turn it into an action plan. I made the decision with calm and clarity."
Tell me what's on your mind. If I can help, we'll work out how.


