I work where strategy meets execution and the people delivering it.

I help you clarify direction, align the leadership team, and build the operating rhythm and leadership capacity to scale.

I work with executive and leadership teams navigating complexity, change, and the pressure to perform.

• Rapid scale, priorities shifting faster than teams can execute

• Organizational complexity, unclear roles, slow decisions, misalignment

• Leadership transitions, new leaders, new expectations, culture strain

When to Bring Me In.

How I Support Companies

Three levers, used based on what you need.

Leadership Development

Bespoke programme designed around your organization's real challenges — not off-the-shelf content. I work with leadership teams to shift how they communicate, align, and execute, especially through periods of change and restructuring.

Executive Coaching

A trusted thought partner for executives and HR leaders dealing with the decisions that matter most. I help clarify direction, sharpen priorities, and think through the organisational challenges that sit at the intersection of strategy and people.

Strategic Advisory

One-on-one coaching for senior leaders and high-potentials stepping into greater responsibility.
I help them build the clarity, presence, and decision-making capability their role demands — and bring their teams with them.

I work with Founders, executives, and HR directors at established companies — often at an inflection point: restructuring, rapid growth, a leadership transition, or a shift in strategy that needs to translate into how people actually work.

I also work directly with senior leaders and executives who want a thinking partner — someone who understands both the business and the human side of what they're navigating.

Who I Work With

What Clients Say

David J. | Founder & CEO, Series A Tech Company

"I usually believe in thinking and solving things on my own. But within half an hour during our first session, Fayna made me come to incredible insights and conclusions. Fayna is personable, kind, and honest—all really important qualities in a sounding board you share a lot with."

Laurent A. | Senior Trader, Corporate & Investment Bank

"My time with Fayna has been a determining point in my decision making. She helped me structure my thinking, prioritise, and turn it into an action plan. I made the decision with calm and clarity."

Victor B. | Founder & CEO, B2B Saas (80 employees)

"I gained a lot of clarity on how to move forward assertively, and the areas to focus on. I left with clear priorities, a path forward, and the confidence to execute."

Teresa V | Executive Leader, International Commodities Firm

"Her time with my team member helped her understand and face her roadblocks, while developing the skills to tackle whatever new challenges await her. My team member overcame key roadblocks and stepped up in a bigger role."