I've sat where my clients sit.

Before working with leaders, I was one — building companies, turning businesses around, and navigating the complexity that comes with real responsibility. That experience is what I bring into every engagement.

A strategy may look the same on paper. But it will never be applied the same way depending on who holds the wheels.

Every leader is different — their background, their personality, the way they think and make decisions. There is no one-size-fits-all. What works for one person, one team, one organisation will not work for another. So I never arrive with a predetermined answer. I start with the person in front of me.

Strategy and people are not two separate things. They are the same thing. That's why I work at the intersection of both.

Why the Growth Within?

I started my career in investment banking — working across Europe and Asia before moving to New York. Different markets, different cultures, high-pressure decisions that mattered. It gave me a foundation in strategy, complexity, and how organisations really work under pressure.

I built and led the US operations of a French consulting firm at 27. Then spent nearly a decade turning around and scaling a finance and technology company across the US and Canada. Then beverage. Then retail.

Every time, the greatest untapped potential wasn't in the plan. It was in the people.

What never changed was what I loved most — the moment you stop focusing on the noise and start focusing on people and their thinking. I've always known that. Every role confirmed it.

The Growth Within is what happens when you build a practice around the thing you were always doing anyway.

Background

As a dual French-American who has lived and worked across Europe, Asia, and North America, I understand that leadership looks different depending on where you are — and that great strategy only travels as far as the people delivering it.

What Clients Say MOST

That's what I hear most often from the people I work with — founders, corporate executives, senior leaders. Not because the challenges disappear. But because clarity changes everything. When you know what matters, what to decide, and how to move — the weight lifts. That's what I'm here to create.

"I sleep better at night."

Who you are as a leader, how you function best, and what you need to move forward — with confidence rather than doubt. The mental weight lifts. Decisions come more easily. You sleep better at night.

What clients leave with

A sharp vision, defined priorities, and a clear path to make it happen. No more circling the same decisions. No more getting lost in the noise. Forward, with intention.

You communicate and lead differently — with your team, your clients, your partners. The right conversations happen. Things that were stuck start moving. Impact becomes visible.

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"Since working with Fayna, I sleep better at night."
Aaron J. — Senior Executive, Luxury Retail

"She helped me structure my thinking, prioritise, and turn it into an action plan. I made the decision with calm and clarity."
Laurent A. — Senior Trader, Corporate & Investment Bank

"I gained a lot of clarity on how to move forward assertively. I left with clear priorities, a path forward, and the confidence to execute."
Victor B. — Founder & CEO, B2B SaaS

Clarity of Self

Clarity of Direction

Clarity in Action

How I Work

Clarity

I help people cut through the noise and find the signal. Most problems look more complex than they are — and most decisions get clearer with the right questions.

Curiosity

I never arrive with a predetermined answer. Every organisation, every leader, every situation is different. I listen before I think, and think before I speak.

I believe you can be honest and kind at the same time. The best challenge comes with genuine care — and that's the only kind I offer.

Kindness

Credentials

Columbia Business School — High-Impact Leadership, Certificate of Excellence

Columbia Business School — Columbia Coaching Certification Program (3CP)

Want to Work Together?

Every engagement starts with a conversation. Let's find out if I'm the right person for what you're navigating.